On the western edge of South Dakota lies the sleepy little town of Sturgis. For most of the year about 7000 people call Sturgis their home. But for 10 days in early August, the population surges to over 500,000 people. The reason? The Sturgis Motorcycle Rally. When entering the town of Sturgis, visitors pass under a banner that reads: Sturgis: The Ride. The Roar. The Rally. For several dozen Southern Baptists, an additional phrase could be added. The Gospel!