Historically, email has been the go-to tool for church communication. But if you’re on staff at a church, you’ve likely started to realize communicating through email isn’t working as well as it used to. Church announcements get overlooked, volunteer requests go unseen, and visitor follow-up often slips through the cracks. Open rates have dropped drastically the past few years and now sit at roughly 25%. Twenty. Five. Percent. That means, on average, 75% of the people in your church don’t see any given email you send.